LEVI’S – a collaboration
Our KLûK CGDT shows are always highly anticipated and have a reputation for being one of the showstoppers at any fashion week. This season we continued to evolve and surprise by turning the show into a celebration of art and fashion by commissioning limited-edition prints from photographer that were exhibited on the night along with our KLûK CGDT installations. The brief was completely open. We wanted them to be creative without any commercial restraint. Call it our Andy Warhol/Factory moment!
The prints remain on sale after the event available through our boutiques. A donation of the proceeds will go to The Sunflower Fund, building a registry of bone marrow donors. Others who contributed to the glamorous event are Orms’ Mike
Ormerod, who assisted with the printing and mounting of the photographs, CAAM Gallery that hosted the event and to LEVI’s a huge THANK YOU for making all of this possible.
The participating photographers are:
BETINA DU TOIT
Betina du Toit specialises in fashion and portrait photography. In her images for the KLûK CGDT show, she strived to connect the garment to “the life living in the dress” and was inspired by the designers’ approach and work: “KLûK CGDT not only represents clothes but a style of being, a feminine flair and individual spirit.”
moreFIRE (Grant Payne and Jeandré Venter), specialising in fashion and advertising photography, the fact that “we were given creative freedom to express ourselves” was what excited Grant Payne and Jeandré Venter about KLûK CGDT’s non-brief. They used post-production techniques, such as painting, drawing and collage to manipulate their images and highlight the relationship between fashion and art. They shot at Delos Antiques Shop in Woodstock to create a modern, slightly futuristic setting for their Afro Futuristic Queen concept influenced by African street art, Ndebele art and African current (controversial) affairs.
JULIA JANSE VAN VUUREN
After studying photography in Germany and establishing a studio in Cologne, Julia Janse van Vuuren moved to Cape Town in 2012 after a visit in 2010. Her portfolio includes clients such as Marie Claire, Glamour, ELLE, &Threads and Wolford. She credits the KLûK CGDT and Levi’s collaboration for showing “a great understanding of the necessity to find innovative ways of bringing fashion into an exciting context.” For her images, she played with texture in colour to create a modern Marie Antoinette and show the rich beauty of the fabrics. “The idea that fashion is playful, full of whimsy and dreamlike was central to the shoot. It is an imaginative take on French 18th century luxury. We added modern, futuristic jewellery and shoes by Jeffrey Campbell to emphasise the ongoing use of fashion in art.”
KOPE | FIGGINS
The Cape Town partnership of Jonathan Kope and Jarred Figgins are well-known for their fashion editorials and lately also for the video for Beatenberg’s Chelsea Blakemore. Their main aim with the KLûK CGDT shoot was, they say, “not to be boring”.
Another self-taught photographer, Krisjan Rossouw does predominantly fine art and portrait studies. As such, he wanted to combine his view of KLûK CGDT’s style signature and the Levi’s collaboration. For this, he treated the denim as a canvas that he painted, treated and ovenbaked before using it as a backdrop for the shoot. “The challenge then was to evoke the KLûK CGDT elegance, ease and style using only the model’s body.” The orchid was inspired by the abandoned orchids being swept up after the AFI MBFWCT launch. “It seemed a shame not to give them the chance to live beyond that night’s table decorations.”
Self-taught photographer and director, and psychology graduate, Neil Roberts works mainly in fashion and portrait photography. “Fashion is often a lot more than clothing and this project was a nice chance to see the creative expression of it.” His images for the show sprung from his interest in gender fluidity. “I hope they will make the viewer wonder about what and who are really represented. Not everything needs to be as it seems.”
Sivan Miller is a self-taught photographer who got his first big break at the age of 17 when O Magazine featured one of his images. He specialises in high-end fashion and advertising photography and “aspires to [being] like Annie Leibovitz.” He calls being given free reign by KLûK CGDT “one of the biggest privileges.” For his shoot, he “placed the character in a real-world setting with advanced styling features to make it fashion forward as well as keep it cinematic.” (Miller is a qualified 3D animator.) Miller worked with natural lighting “to keep it as real as could be and show off the garments as best as possible.”
Twenty-two-year-old Trevor Stuurman first came to the fore as the winner of the 2012 ELLE Style Reporter search and has since become well known for his street-style photography. He scouted models on Instagram for his KLûK CGDT shoot set in Braamfontein, Johannesburg. He describes the styling as “experimental”: “I wanted to give the looks a Stuurman stamp and layered the designs with borrowed items, going as far as refashioning a few KLûK CGDT items as head wraps.” He was drawn to the project because of the collaborative approach as well as the charity aspect. “Collaboration always inspires creativity and creation. The project allowed everyone to showcase their skill and talent to a wider audience. The charity element sealed the deal for me, as it meant that we were not just creating for ourselves but for the betterment of others too.”
Simon Deiner has become synonymous with South African fashion week photography and shot the lookbook for KLûK CGDT’s MBFWCT exhibition. He says: “I’m used to seeing innovative shows and presentations at fashion weeks and it was great to be able to do something here. It was brilliant! The pink wig you see in the images are from a show Malcolm did 13 years ago, before Cape Town Fashion Week even existed. It took a team of three to keep it looking good for this shoot!”